All it takes is one ride.
The press keeps reaching the same verdict.
From German test labs to the UK's e-bike press, reviewers land in the same place: the Max rides like a full-size bike while keeping the smallest fold on the market.
FAZ · Best folding-bike, two years running
Red Dot · Design award
Design & Innovation · Award winner
★★★★★
Ahooga has done everything right.
Frankfurter Allgemeine Zeitung's consumer guide named the Max its overall folding-bike winner two years in a row.
★★★★½
Now competing with the best for performance and ease of use.
Cycling Electric (UK) 4.5/5 for the 2026 E-Max, praising the smoother new motor and lighter front end.
★★★★★
Smooth and effortless to ride, with easy on-the-fly assistance.
ANWB, the Netherlands' largest mobility authority, in its independent E-bike Comparison.
★★★★★
A folding e-bike that's actually fun to ride.
TechPulse (BE) on the Max's premium feel and Belgian engineering.
Made in Belgium, loved all over the world.
"Ahooga did everything right"
Frankfurter Allgemeine Zeitung tested the field and crowned the A-MAX overall winner, two years in a row. Find out why.
Cycling World Award
The jury crowned Max for its incredible integration, riding behavior, and engineering.
"Truly: it is a joy to ride"
Practical doesn't have to mean dull. A folding e-bike that's actually fun to ride? TechPulse found exactly that. The daily commute, with a smile attached.
Design and Innovation Award
Innovative frame architecture, a compact fold, everyday usability and strong riding dynamics. Validation that the idea behind Max holds up in the real world.
"Competing with the best"
The UK expert awarded the updated E-MAX a strong 4.5/5 rating and praised the smooth riding experience.
Red Dot Award
Clean lines, a strong identity, and a fold that actually makes sense. Proof that a serious mobility product can be a beautiful object too.
"Smooth and effortless"
The Netherlands' biggest mobility authority sees the E-MAX as a serious urban tool. Compact enough to fold onto a train, practical enough for the daily run.
"Folded in love"
Landmark publication "Pedelecs & E-bikes" came to the secret lineup reveal earlier this winter. Georg Baur was one of our guests: his 15 years of experience in e-bikes make him uniquely positioned to confirm our ambition.
Reviews
Bentho Bikes
Learn from E-Bike expert retailer, Bentho Bikes, about why Max is the ideal urban everyday companion.
Radelbande
If a bike folds super compact, but rides like a dream, then it must be really expensive... right? Tilman is an expert bike reviewer, and here he discovers one that offers a ride with zero compromises.
Electroheads
An insight from e-bike experts who deeply understand our project. Watch to hear why Ahooga is here to redefine the standard for urban bikes.
Damian Harris Cycles
This shop in Cardiff has been around since 1956. Safe to say they know a thing or two about what makes a good bike. They loved Max for many reasons, find out here!
Martin's Faltrad talks
Folding bike Guru Martin compares the best premium foldies on the market, and interviews our very own Stuart Jefka abour his ultra gravel ride on Max.
Roel Perenboom
This channel is known in the BENELUX for its extensive knowledge and detailed reviews. Roel tested both electric and non-electric variants, unveiling the best features of Ahooga engineering.
BK42 test in Warszaw
Go into the specs and sensations of our first E-MAX edition. Guilherme's channel is all about innovative bikes, and this review will tell you exactly why Max broke the standard from its very first launch.
TwoWheelsGood
Follow Dorothée through cityscapes, foresty parks, and check out all of Max's clever design features and accessories.
Unboxing with Ben & Sarah
Nested in the hilly town of Heidelberg, Ben & Sarah are seasoned bike travellers who know more than a thing or two on how to life your best life on a folding bike. Take it from them!
Martin's Faltrad talks
Folding bike Guru Martin compares the best premium foldies on the market in 2025.
Endless Bikes
Some retailers go the extra mile to introduce you to their favorite bikes. Endless Bikes is a German shop with a knack for innovative rides, take a look!
Le Vélo Urbain
Urban cycling expert Stéphane rates riding Max in daily life in Paris. A fun dive into what it feels like to live in the city of light with the brightest foldie of all!
RIDE IT TO BELIEVE IT
It's like speed dating. But for bikes! Test rides are perfect to get a feel of what is right for you:
1. Book a test ride near you
Use our locator above to find a test center near you. Bring your ID!
2. Take a 30min joyride
Test the bike on any itinerary you like. Take it down your street, up your elevator. Is it a match?
3. Return the bike
And maybe try another! Find the right fit, get the accessories, take your new ride home.
Book a test ride
1. Book a test ride near you
Use our locator above to find a test center near you. Bring your ID!
2. Take a 30min joyride
Test the bike on any itinerary you like. Take it down your street, up your elevator. Is it a match?
3. Return the bike
And maybe try another! Find the right fit, get the accessories, take your new ride home.
