5. Retention Period Ahooga does not store the data longer than legally admissible and in any case not longer than required for the purposes for which it was collected unless otherwise required or authorized by Applicable Data Protection Law. We take measures to delete or permanently de-identify your personal data if required by law or if your personal data is no longer required for the purpose for which we collected it.The retention period is the following: All personal data we collect in the framework of our contractual relationship with you, are stored during the contractual period and at least until 7 years thereafter; In the case where you gave your consent to receive the newsletter/further communication, the data will be processed, and the newsletter will be sent, as long as you do not unsubscribe from the newsletter/remove your consent; When it comes to Google Analytics, Google removes cookie information after 18 months.
7. Security of Data The security of personal data is important to us. Ahooga shall take all reasonable and appropriate technical and organizational measures to protect the security, confidentiality and integrity of personal data. In particular, Ahooga will take appropriate measures to prevent any accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to personal data.Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website or other digital assets, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.Unfortunately, the transmission of information via the internet is not without any risks. The User consequently acknowledges that we cannot guarantee the security of her/his personal data to our website or other digital assets (such as our applications, tools, …); any transmission is at your own risk. We will however do our best efforts to protect your personal data once we have received it and will use strict procedures and security features to try to prevent unauthorized access.